The luxurious, soap free, super conditioning Fidos Emu Oil Shampoo adds gloss and shine to all types of coat. Gentle, soap-free formula ideal for all skin types including puppies. Safe for frequent use. Non-irritating for dry or sensitive skin. Suitable for use with topical flea and tick treatments - no need to reapply treatment afterwards. Contains deeply nourishing Australian Emu Oil. Smells good enough to eat! A fresh, clean, sweet scent, like fruity lollies. We reckon it smells like Fruit Burst lollies!